Enterprise Management (BUPT joint programme)
Introduction of fundamental business and management concepts, theories, and analytical tools to engineering students. Development and application of these concepts, theories and tools in a global engineering/technology context.
Product Development (Undergraduate)
The module builds upon all areas of business and their related theories that are introduced by ELE402 Enterprise Management. These include the roles of personnel, marketing, sales and production. The roles of these departments will be further developed in terms of the introduction of a new product and the impact of the business on the development of that product and vice-versa, i.e. the implication of success and failure, risk assessment etc.